This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar with Dustin Lewis, Kelly Stickel with Remodista, and Katheline Jean-Pierre with Google entitled: “Mobile Madness: Micro-moments and Mobile Conversions”.
It seems like we’ve been saying that Mobile’s “all the rage” for a while now, but it definitely seems to have gone beyond that. With all of the focus around mobile’s importance for brands and their bottom lines, this topic is going to be hard to ignore in the years to come.
We’ve put together a collection of resources that we think might be helpful on your path from mobile madness to mobile magic.
- Remodista’s Community Sandbox – join to collaborate with other marketing leaders on the topic of mobile conversion rates. http://remodista.ning.com/main/authorization/signUp
- Google’s “Our Mobile Planet” Tool – The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer. https://www.thinkwithgoogle.com/tools/our-mobile-planet.html
- Venture Beat Mobile News – Global and domestic news that specifically covers the latest and greatest in the mobile business. http://venturebeat.com/category/mobile/
- The Coming Paradigm Shift in Mobile Marketing (Video + Slideshow) – Although this is from 2014, we love how they talk about cross-device compatibility, their approach to big data and the omni-channel perspective. Take a look: http://searchengineland.com/video-slideshow-coming-paradigm-shift-mobile-marketing-195725
Thanks for coming by! We hope you enjoy the webinar and contact us if you have any questions!