More Trouble for Domain Tasters

Network Solutions was just sued by a “search expert” for domain tasting. Basically the suit alleges that their policy of holding domains in reserve for 4 days before they release them for sale was a scheme to profit from domain tasting. As some of you know, ICAAN has a 5 day grace period for people who buy domains to return them for free. Although this policy had good intentions, it’s being abused by registrars to “monitize” domains by the 100’s of thousands. The domains are “parked” on template pages full of search engine sponsored links. The resulting poor user experience not only hurts consumers but advertisers; who get poor results.

ICAAN, who’s tasked with managing the assignment of domain names is “currently mulling over a plan to implement a nonrefundable $0.25 fee in its registration process, in an effort to render the domain tasting process unprofitable.” I think the time to stop mulling and the time for action is now! Here’s the article about the suit.

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Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

Comments:
  • Interesting post.

    These parked pages are frustrating, but it seems nearly everything about this practice is.

    We’ve been forced to negotiate with squatters on clients’ behalf. Seldom is the process smooth, and a lot of time they don’t even respond. What’s the use in squatting if you aren’t going to respond to purchase inquiries?

    I digress. Like SPAM, these pages exist because people actually respond to them.

    And that won’t stop, so it’s good to see something is being done to at least curb the practice.

    Happy Marketing.

    March 11, 2008 at 11:35 am

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