MSN Adcenter – Super Duper Secrets From “Adchamps”

I spent the last two days at the 2nd Annual MSN Adcenter “Adchamps” Conference in Bellevue.  They were very sensitive about what we can/cannot blog.   I think this is what they said is bloggable:  They care about Quality, Transparancy and Efficiency.  Yeah vague, but they are nice big ideas and definitely important to us and our clients.

My thoughts on the conference without breaking the NDA that we signed:

-MSN heard the collective friction and anxiety with advertisers using MSN Adcenter, especially from last year’s adchamps.  They demonstrated that they have been working all year on several betas that should make it easier to work with them.

-They know they need more volume.  They did not spend that much time this year, as they did last year, talking theoretically about how they are embarking on a journey of becoming THE search destination in the long term (5-10 yrs) but there were a few speakers that gave enough of a hint that this is still a priority.  The end user experience is most important.  If the people come, so will the advertisers.  And hopefully by then, the tools will all be in place to make it effortless to get ads in the system and approved quickly.

In a nutshell:  The MSN Adcenter team has been working hard…it’s going to get easier to use the engine for your search campaigns, I promise.  They just cant commit when the tools will be released.

Feel free to comment me with you complaints and questions and I can post them on their adchamps forum site that they are going to create.  Or if you rather do the work yourself…check out their blog http://blogs.msdn.com/adcenter/

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Comments:
  • Jeff Figueiredo
    Reply

    I understand they have great intentions, are a smart group and are working hard, but it’s frustrating to me when I know they could get significant ad dollar revenue lift by releasing an MSN clone of adwords editor. Gatineau is great, but it’s not going to move the needle for them. Aside from increasing search share (Yahoo! they are on that), advertisers would love it Adcenter were easier to manipulate on a large scale the same way Google is.

    Needless to say, it’s great that they put on an event like this and we really appreciate it.

    February 8, 2008 at 4:33 pm
  • Hi Dave, I’m not sure if we had the chance to meet at AdChamps. It’s hard to tell by looking at that 4 pixel photo of yourself 🙂

    I also enjoyed the AdChamps event. Glad to hear what MS is up to and looking forward to being a part of that as an advertiser and commenter/tester/contributor.

    Hopefully I’ll see you in the forums soon too. Thanks for posting this here.

    February 14, 2008 at 10:39 pm

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