I spent the last two days at the 2nd Annual MSN Adcenter “Adchamps” Conference in Bellevue. They were very sensitive about what we can/cannot blog. I think this is what they said is bloggable: They care about Quality, Transparancy and Efficiency. Yeah vague, but they are nice big ideas and definitely important to us and our clients.
My thoughts on the conference without breaking the NDA that we signed:
-MSN heard the collective friction and anxiety with advertisers using MSN Adcenter, especially from last year’s adchamps. They demonstrated that they have been working all year on several betas that should make it easier to work with them.
-They know they need more volume. They did not spend that much time this year, as they did last year, talking theoretically about how they are embarking on a journey of becoming THE search destination in the long term (5-10 yrs) but there were a few speakers that gave enough of a hint that this is still a priority. The end user experience is most important. If the people come, so will the advertisers. And hopefully by then, the tools will all be in place to make it effortless to get ads in the system and approved quickly.
In a nutshell: The MSN Adcenter team has been working hard…it’s going to get easier to use the engine for your search campaigns, I promise. They just cant commit when the tools will be released.
Feel free to comment me with you complaints and questions and I can post them on their adchamps forum site that they are going to create. Or if you rather do the work yourself…check out their blog http://blogs.msdn.com/adcenter/