This is a toolbox post. A post written to give our webinar participants an opportunity to dive deeper into the content we presented. This toolbox post is supporting our recent webinar entitled: “Myths & Realities of Programmatic Display”.
I know that programmatic display can seem expensive and confusing. That’s why Evan and I put together this handy guide of resources and definitions to help you understand how it all works.
First, let’s start with the definitions.
It’s easy to get overwhelmed with all of the acronyms. Here are a few resources we start with for industry-standard terminology
Videos about Display
Here are a few video resources we like to use to help describe display to people:
- Evolution of Display: https://www.youtube.com/watch?v=1C0n_9DOlwE
- Understanding Real Time Bidding: https://www.youtube.com/watch?v=-Glgi9RRuJs
You’ll see that the topic of programmatic display is picking up steam. Here are a few of the industry sites that are talking about it fairly regularly:
We’ve also compiled a list of really helpful blogs that we’ve published. These articles will help you better understand and further your knowledge on the topic of programmatic display.
The Display Environment: Changes, Buzzwords & What the Future Holds
8 Things I Didn’t Know About Online Display Advertising
5 Ways Display is Becoming More like Search
Understand Display Concepts: How a DCO, DSP, and DMP can Work Together
Still have questions?
Reach out to us! We’re more than happy to answer any questions you might have.
Have you had any recent AH-HA moments lately about programmatic display? Learn something new you’d like to share? Leave a comment! We’d love to hear from you.