New Year’s Resolutions for the Online Marketer

As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to my yoga class more than once a month) I’m making a few more, focusing on organization and continuing to improve my online marketing skills and figured I’d share them with all of you.

Test More Often

I think every online marketer will admit that they could test more often (hand raised) but with all those hats we wear it can be hard to find the time. Start with something reasonable. Running too many tests at one time can be hard to manage and if you’re running too many tests in one account you may be hurting your performance more than helping. A trick I use (and need to be better about using hence the resolution), is picking a week or day of the month to commit to starting a few tests and block off a half hour or hour to devote to the task, that way you receive a reminder giving you that extra little nudge to make it a priority. From there, same idea, set up another reminder 15 or 30 days out  to analyze the data. It’s not rocket science, but taking an extra 10 minutes to set up alerts and block off time will help you prioritize testing which can sometimes get lost in everyday commotion.

Boost Productivity

Again, SO MANY Hats, so finding new tools and resources to help boost productivity are absolutely worth it. Many of the resources below may not be Search specific but they will help you organize your to-dos and stay on task.

  • Workflowy (app)
    • I live by my to-do list, therefore Workflowy is my jam.
  • ZenDay (app)
    • Similar to Workflowy, but everyone likes options.
  • Pomodoro
    • Never used this technique personally but I have friends that swear by it. Could be worth exploring.
  • Basecamp
    • Great for assigning tasks, reviewing progress & brainstorming new ideas.

Explore Alternative Channels

With the start of a New Year this is one of the best times to think outside of the box. Ask yourself, what else could your client be doing to feed the funnel? Facebook or Twitter? Display? More often than not, there are several touch points that influence a conversion and all of these touch points are equally important. With that said, there are best practices to all of these tactics so if it’s not something that’s necessarily your expertise, do a little research and find out who’s it is. Your main concern is your client’s success so taking the time to explore additional channels and executing them well, will only help boost performance and supplement your search campaigns.

Make Time to Learn

This is something I personally struggle with and I’m sure many can relate. If you work in online marketing you often start the day with a full inbox and a packed calendar, so taking the time to read a few blogs can fall by the way-side. Yes, an urgent email can (and should) take priority but blocking off a few minutes to read a blog before you dive into your inbox will help you learn new tricks to test or possibly discover a beta that would be perfect for one of your clients etc. If this is something you struggle with as well, make your homepage your favorite blog. That way when you fire up that browser you can easily take 3-5 minutes of your morning to scan the latest blogs and articles. From there, pick one or two that look interesting and get to reading!

Hope everyone had a fun and safe New Year and here’s to success and staying organized in 2015! Cheers!

Sarah Kraynik About the author
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