The engines keep driving online advertising spend

Where’s online advertising spend going? Over half of it is being placed on the top four Web portals (Google, Yahoo, MSN & AOL), according to a recent eMarketer report. That’s consistent or greater than the four previous years. Not only that, revenues on these portals continue to climb, even through the US economic downturn. eMarketer predicts Google’s online ad revenues will increase by 27% in the US in 2008.As you may already have guessed, Google’s share of those online revenues have nearly doubled to 57% in 2007 from 30% in 2004. No surprise, there; but now you can tell your boss  the exact number and be a smartass! 


Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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