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The Death of Facebook Advertising

Was that headline too dramatic? Probably, but it’s the conclusion you would have come to if you’ve read more than one write up about the Facebook announcement regarding the news feed from yesterday. If you’re unaware of what I’m referring to, this announcement came straight from Mark Zuckerberg himself via his public figure page:

Point Taken – Weekly Industry Updates

With Martin Luther King Jr. Day on Monday, I’m sure many of you are excited for the extra day of rest and relaxation ahead. But before we jump into the weekend, here is our weekly industry round-up: it’s all Google for this week’s post, with exciting news and updates on search ads, review extensions, Google Analytics, and even Google Assistant. Happy Friday!

Point Taken – Weekly Industry Updates

Happy New Year! Let’s start the new year off right, and what better way to do that than to be on top of the latest industry news and trends? In the first industry round-up of 2018, ­we’ll be covering the recent AdWords 2x budget change, Google’s integration of third party reviews in local search results, and a couple of interesting reads on voice search and Amazon’s Alexa. Enjoy!

Point Taken – Weekly Industry Updates

Happy Friday! Not a week goes by where Google isn’t coming out with updates or news for things to come. This week is no different, as Google has rolled out changes to AdWords, Maps, and has recently stated that that AMP and canonical pages must match by February 1, 2018. Also included in this week’s industry round-up is a piece on how to steal the competition’s best keywords.

Video Recap: Techstars Startup Week Seattle – SEO Panel

Last month, I had the pleasure of joining Sean Van Guilder, our Director of SEO and Analytics along with Rand Fishkin, the Wizard of Moz and David Lindahl, President of the Seattle Search Network and Digital Marketing Product Manager from CDK at Techstars Startup Week Seattle as a moderator for the panel “Beware the Backlinks: Modern SEO Strategies for Startups”.  Since it wasn’t filmed, I thought this was a perfect opportunity to catch up with Sean to break down some highlights.  Below is a transcription of our interview.  Enjoy!

Point Taken – Weekly Industry Updates

Happy Friday! In this week’s industry round-up we have news from Google regarding their much anticipated Mobile-First Index, as well as a brand-new feature to Google My Business. We also have a detailed look at what’s to come with Pinterest’s new ad managing platform, and a small yet interesting feature that has just been added to Bing Ads. Happy reading and have a spooky Halloween!

Point Taken – Weekly Industry Updates

Another Friday, another Point It weekly industry round-up! This week’s edition features a variety of news, from the hot topic of Bitcoin and its potential to shake up the search marketing industry, to new features rolled out to Google AdWords and Bing Ads. Also included this week is a note-worthy piece on how to make the most of Google’s recent changes to sitelinks. Happy reading and happy weekend!

Point Taken – Weekly Industry Updates

Happy Friday! Much like the leaves, and unfortunately the temperature, a lot of change is happening in the world of SEO and SEM as we enter this fall season. Featured in this week’s industry round-up are reports of upcoming changes to smart speakers, the new AdWords, and an insightful read on SEO trends to watch this upcoming year.

Programmatic TV: A missed opportunity for brands

I’m sure you’ve heard the term “cord cutters.”  It’s the cable industry’s worst nightmare.  It’s the been the number one disruptor to the entertainment industry as we know it.  This shift started with Netflix and has just grown

to the point that in 2016, one in five people have opted out of cable. When I moved in my apartment about a year ago, I certainly considered whether cable was worth the money. I only watch shows on Netflix, Xfinity, or HBO Go – why would I pay extra for channel I don’t watch? I don’t watch TV for channels, I just need to watch my shows.