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shark tank helps our agency grow

How Shark Tank is Helping Grow Our Agency

One of our goals for 2017 was to grow our agency, not just financially, but operationally too.

In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark Tank program to meet this goal. The objective was for our staff to generate ideas to improve and grow our agency with the direction that nothing was off the table.

The Shift to Automation

Search marketing seems to be shifting from complexity to simplification.  A few years ago, the best practice was to build out campaigns very granularly, customize ad copy and separate out match types.  The goal was to have higher quality scores and more control over bidding.

BRAG TAG! 2017 Ad Age, Best Small Agency Culture, Silver Award Winners Over Here

So, I try not to brag too often.  I know that may seem silly, considering I’m the marketing director, but being in marketing usually means it’s not about us; it’s about you.  It’s about the marketers we serve, the industry we collaborate with and the teams we rely on it to get it all done.  But, I’m going to make an exception today, because we have some incredible news and I need to share it.

Point Taken – Weekly Industry Updates

Happy Friday! Along with celebrating the first official weekend of summer, we have quite a bit of exciting news and noteworthy articles in this week’s industry round-up. The highly-anticipated Mary Meeker’s Report and images of the new and improved Google Analytics home screen are just a couple of things in store for this week. Also included are articles from Thomas Stern and Sana Ansari who shed valuable insight on how you can enhance your digital marketing.

seattle-smx-advanced

Top 5 Sessions to Check Out at SMX Advanced 2017

SMX Advanced 2017 is just around the corner, right in Point It’s backyard in Seattle, WA! We’re so excited for a jam-packed agenda filled with great SEO & PPC content and speakers. But which sessions are a must-see? We’ve done some of the deciding work for you. Here are our choices for the top 5 sessions all SMX Advanced attendees should check out.