Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce James Haagenson, a Programmatic Campaign Manager with Point It, in conversation with our Sr. Manager of Marketing Tim Mohler. James is helping drive forward our programmatic advertising service and also frequently shares his expertise on our blog.
As advertisers, our main goal is to maximize the effectiveness and value of our advertising budget. It was our goal yesterday, it is our goal today, and it will be our goal tomorrow. But how do we successfully accomplish this feat when it comes to online display advertising, where even a million dollar spend can be a drop in the bucket if not spent correctly?
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.
Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Jillian Tyack.
In 2016, we helped two of our clients step out of the “marketing comfort zone” with awesome results. The year began with a move to a “digital first” mindset by our client PEMCO, a North-West insurance company. Their radio ads are iconic, and for years they had relied on traditional offline marketing. The PEMCO marketing team realized that their target audiences were changing, and to succeed, they were going to have to meet them where they hung out – in the digital world.