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Google GDN

GDN: A Drop in the Programmatic Bucket

What is the difference between Google Display Network and Programmatic Advertising?

As advertisers, our main goal is to maximize the effectiveness and value of our advertising budget. It was our goal yesterday, it is our goal today, and it will be our goal tomorrow. But how do we successfully accomplish this feat when it comes to online display advertising, where even a million dollar spend can be a drop in the bucket if not spent correctly?

Jillian Tyack, Associate Client Manager

New Employee Feature: Jillian Tyack, Associate Client Manager

At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.

Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Jillian Tyack.

Getting Out of The Marketing Comfort Zone

In 2016, we helped two of our clients step out of the “marketing comfort zone” with awesome results. The year began with a move to a “digital first” mindset by our client PEMCO, a North-West insurance company. Their radio ads are iconic, and for years they had relied on traditional offline marketing. The PEMCO marketing team realized that their target audiences were changing, and to succeed, they were going to have to meet them where they hung out – in the digital world.

Anita Gray, Associate Client Manager

New Employee Feature: Anita Gray, Associate Client Manager

At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.

Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Anita Gray.

Devhub: Integrate with Key Business Systems

Partner Perspectives: Evaluating Digital Experiences at Scale

If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand.

Matt Mason, Client Manager

Promoted at Point It: Matt Mason, Client Manager

Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce Matt Mason, Point It’s newest Client Manager, in conversation with our Sr. Manager of Marketing, Tim Mohler. Matt has taken a leadership role with some of our newest clients, and works on our paid search, social, and programmatic display teams. He also frequently shares his expertise on our blog.

SEO 101 Steps

SEO 101: On-Page Elements

SEO can seem overwhelming, what with all the articles, experts, feeds, etc. constantly flooding the SERPs. But don’t fret. In a broad sense, there are three major areas of consideration when first starting your SEO project list: 1. What Google does 2. What your competition does 3. What you do. As you can see, you only have control over 1/3 of the organic search ecosystem. Taking that into account, there are some simple steps you can take to impact your site, that have and always will be tried and true.

Defending Your Digital Marketing Budget

Defending Your Budget: Bigger Budgets Means More Conversions

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the fourth in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.