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Rod Brooks Tweetchat

#MarketingNW Tweetchat with Rod Brooks

Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO Insurance shared his ideas with the participants. This post sums up our chat in case you missed it. We have even included a handy dandy Storify so you can read all the content if you wish.

SMX West 2017

SMX West Recap: Natural Language, Mobile & More

This year’s SMX West might have been held on the only 3 days of the year that San Jose saw no sun, but there was plenty to keep our minds active indoors. The conference was packed with engaging speakers, cutting edge ideas and hands-on workshops. While several areas of search advertising were discussed in depth, here are some of the broader themes and ideas that the Point It team took away.

5 Key Takeaways from Programmatic IO SF

Last week I had the opportunity to attend the Programmatic IO conference in San Francisco along with my colleague Priya Kapoor, as we heard from the industry’s luminaries and brightest minds on the latest trends and challenges facing programmatic media buyers.  We mingled and collaborated with brands, agencies, and vendors alike to gain their perspective, and although there were a variety of topics and viewpoints, there were a few key takeaways that stood out to me.

Al Lepow

New Employee Feature: Al Lepow, Programmatic Campaign Manager

At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is. Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Al Lepow.

Hannah Ko

New Employee Feature: Hannah Ko, Client Manager

At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.

Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Hannah Ko.

SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!

New Employee Feature: Mercedes Cain, Associate Client Manager

At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.

Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Mercedes Cain.

Search Love San Diego

Search Love San Diego in Review

Nestled in a tropical cove of paradise point, this Search Conference had it all: top notch speakers, engaging content, delectable food and drinks, and a memorable event for all attendees.

Here are 3 highlights from the speakers that the Point It team found most informative and actionable: