Paid Search Growth Slowing & Gaining Market Share

From a recent Marketing Sherpa report, the amount of money marketers are spending on paid search is growing at a slower pace;  due primarily to economic. At the same time, marketers are spending a higher % of their budgets on paid search because of it’s accountability.

Search’s share of total online ad spending jumped sharply in 2008, to 45.3% from 2007’s 41.5%. That increase was due almost entirely to economic circumstances. That is, hard times brought more ad budget scrutiny-so search’s high accountability put it in sharp focus.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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