Although it’s been a while since I’ve been in the dating scene, certain core challenges always manifest themselves in the search for the perfect mate: finding someone who is a great partner, understands the value of honesty and knows themselves well enough to be able to celebrate both your differences and similarities. In the agency world, I’m finding a lot of parallels. In fact, Pointers believe that you get great results through partnership, transparency and expertise. It’s really just a straight line from one to the other.
And not unlike dating, having a third party (like our parents and our friends) validate our choices makes us feel great and streamlines the process of pursuing the next level of commitment. On Thursday of last week, the strength of our relationship with our fabulous client partner, PEMCO Insurance (we’re a lot like you, a little different) was confirmed, and a local chapter of an industry organization, the Puget Sound chapter of the American Marketing Association gave us their blessing.
Point It and PEMCO, sitting in a tree.
Things are a little out of order here, because PEMCO already chose us as their agency (the agency equivalent of getting married to your client, perhaps?) because we shared common goals, perspectives on work and a deep drive to win. I also like to believe that’s because we’re such a great catch. Regardless, Point It’s PEMCO Insurance team and PEMCO’s in-house marketers celebrated the hard work and results we’ve cultivated together when they won the PSAMA Pulse Award for Best B2C Integrated Campaign.
On the heels of winning The Landy Award and a US Search Award for our paid search campaign launching the Microsoft Surface (with less than 24 hours’ notice), and the US Search Award for Best Large PPC Agency, this still comes as a surprise. That’s not because the work isn’t great and the results weren’t impressive, but mostly because we are always competing against outstanding agencies and in-house marketing departments doing incredible work. This time wasn’t any exception, and we’re so delighted and flattered to add another award to our shelf showcasing our deep dedication to success with current clients and future prospects.
What was the award-winning campaign about?
The award-winning PEMCO Insurance campaign focused on widening the marketing funnel by expanding evergreen advertising efforts into new digital territories like paid search, search engine optimization and social media advertising. Historically, the insurance company depended on traditional media to get the word out about their insurance services that help their customers protect the lifestyle they have worked so hard for. Knowing that a new generation of customers was ready to protect their families, PEMCO’s marketing needed to refocus while getting more holistic in the process- so they chose Point It.
Point It dove in to help give them an edge over far deeper-pocketed national companies in a phased approach that allowed them to scale their investment based on results. Here are a few highlights:
- The digital marketing approach helped increase executive confidence in an all-in multichannel digital strategy
- Together, we increased their leads by nearly 250% year over year.
- We saw a 47% increase in digital marketing-driven traffic to their website, pemco.com
Ultimately, we’re just delighted to share this success with PEMCO. It’s been a love affair for the ages and we hope to celebrate our next anniversary with another award.