Point It has been awarded the “Best PPC Campaign” for 2014 at the second-annual US Search Awards in recognition of their global expansion of the paid search campaign for the Microsoft Store.
Point It has worked with Microsoft since 2007 managing their PPC campaigns, historically focused mainly on domestic search. In 2013, they launched a large-scale global PPC campaign across 5 different search engine platforms to target more than 50 countries in over 30 languages.
In the first year, the newly expanded campaign saw impressive results, with more than 100% YoY revenue growth, decreased cost per acquisition by 21% and increased conversion rates by 43%. Point It also created an ecommerce presence for Microsoft where there previously was none, and exceeding all goals initially set for the campaign.
The US Search Awards recognize leading search, PPC and digital marketing organizations in the United States. Judges considered hundreds of entries, evaluation criteria including total budget, objectives, strategy and target audience, creativity, implementation, results and evaluation.
The winners were announced at Treasure Island, Las Vegas on October 8, 2014. The ceremony was held in association with Pubcon Las Vegas, the world’s leading online marketing conference.