Point It is honored to have been awarded by Puget Sound American Marketing Association (PSAMA), a 2014 Pulse Award for Digital Marketing. The nomination came in recognition of outstanding results achieved for the global expansion of Microsoft Store’s SEM campaign.
Point It has worked with Microsoft since 2007 managing their paid search campaigns, mainly in the United States. In 2013, they launched a large-scale global PPC campaign across 5 different search engine platforms to target more than 50 countries in over 30 languages.
In the first year, the break-through campaign saw more than 100% YoY revenue growth, decreased cost per acquisition by 21% and increased conversion rates by 43%, exceeding all goals initially set. Point It also created an ecommerce presence for Microsoft where there previously was not any.
The annual Pulse Awards recognize companies for outstanding marketing programs that drive outstanding results. Campaigns must have first appeared in the media in 2013, and are evaluated based objectives, strategy, creative execution and results.
The awards are sponsored by PSAMA, the premier organization for marketing professionals in Western Washington. PSAMA is a member of the American Marketing Association (AMA), one of the largest professional association for marketers with more than 38,000 members worldwide. PSAMA is one of 600+ chapters in more than 100 countries.
