I sat at a round 10-top in the Caesar Palace ballroom. My wonderful and supportive mentors and bosses Lisa Sanner, VP of SEM, and Katy Tonkin, VP of Digital Strategy, sitting beside me. We clutched our hands together nervously, giving each other anxious looks as they listed out the 2016 US Search Awards’ shortlist of nominees. We were so proud to be nominated that night for both Best Use of Search – Retail and Best Large PPC Agency. Could a small-fish like us make some noteworthy splashes in the big pond? Could we maintain our hot streak and bring home a US Search Award for the third year in a row?
The answer was yes! And it was both a surprise & honor to see Point It’s name up on that screen as the winners of both awards. We were beaming with pride, excitement, and shock!
How did we win a US Search Award?
There’s an accomplished, experienced group of search marketing experts on the US Search Awards’ judges panel who comb through hundreds of entries. They’re looking for top-notch results, innovative strategy, and ultimately a fantastic performance story.
You need to deliver outstanding results for clients. And the work needs to be smart so it can be replicated and scaled for some incredibly complex accounts.
You need to work every day to create client partnerships that foster autonomy and trust. For the Best Use of Search – Retail award win, we delivered a combination approach of funnel-focused keyword targeting, audience layering, strategic messaging, and well-thought out bidding strategy that resulted in us driving the highest PPC revenue month of all time for our client, Microsoft Store.
The most important piece = you need an amazing team who do all this award-winning work! Our win for Best Large PPC Agency confirmed what Lisa, Katy, & I already knew (win or lose) that night; we’ve got great group of talented, innovative, self-starting PPC marketers.
More About the Organizations Involved
Point It is a digital marketing agency based in Seattle, WA, established in March of 2002. For each of the past three years, Point It was recognized by the Puget Sound Business Journal as one of Washington’s top 100 fastest growing private companies and as one of the Inc 5000 fastest growing private companies in America!
Digital Marketing being our forte, we offer quality services in Paid Search Marketing, Search Engine Optimization, Display Advertising and Paid Social Advertising. We are a privately-held, growing company addressing a red-hot market.
Microsoft Store is a chain of retail stores and an online shopping site that Microsoft owns and operates. The chain primarily sells computers, software, and other consumer electronics like the Microsoft Surface tablet. The Point It team supports 100+ engine accounts that cover the US, Canada, plus man, many international online stores.
US Search Awards
The 2016 US Search Awards, in association with PubCon and supported by SEMPO & Bing, are the fourth-annual search marketing awards put on by Don’t Panic events. The awards recognize and reward organizations, agencies, and individuals based or working in the USA search and digital marketing industry.
Get in Touch
Want to know more about the award-winning work we’re doing for clients? Connect with me directly on Twitter (@MaddieMarketer) to get the conversation started! Also feel free to reach out to us via our Point It contact form.