Happy Friday! This week at Point It we have got you covered on all industry updates from maximizing your PPC skills to Google’s newest updates to their site.
- Pump Up the Volume: Six ways PPC Can Boost Your Promotions by Pauline Jakober
- These PPC tactics can help boost promotions through sitelink strategies, remarketing campaigns, different use of ads, and much more.
- 29 PPC Tools You Need to Try This Year by Larry Kim
- If you haven’t tried some of these tools, they may help save you valuable time and money!
- Expand Your Reach With These 3 PPC Ad Platforms by Jeff Baum
- Moving past Google and Bing, this article discusses 3 other platforms that can often be a less competitive and inexpensive to reach more potential customers.
- Google PLAs: Testing Scrollable Carousel on Desktop & Numbered Rankings for “Best” Products Go Live by Ginny Marvin
- Check out Google’s new scrollable carousel that displays product listing ads by ranking of best products now.
- Reverse-Engineering Adwords Quality Score Factors by Brad Geddes
- Check out Google’s newest version of Adwords API and how different factors can effect your Quality Score.
