Happy Friday! This week we look into improving user experience; looking specifically at how consumers critically influence our industry and what steps we can take to improve the overall experience for them online.
- Consumers Shape New World of Search Advertising by Bing Ads
- Our friends at Bing explained the rapid growth of paid search and the massive opportunities it is creating for companies. Learn their thoughts on how consumers are driving the evolution of search strategies.
- Google Analytics Launches 360 Suite, Promises a Better View of the “Complete Customer Journey” by Christopher Ratcliff
- Check out Google’s newest suite of tools that help Analytics users make their brand more useful to potential customers through the help of achieving a more personalized “customer-centric” way of marketing.
- Google AdWords Average Conversion Rates by Industry by Larry Kim
- Larry Kim walks us through a study that analyzed the $34 million in AdWords spend and how it’s translated to average conversion rate in 20 different industries. He emphasized the importance of tracking your performance over time and comparing your company against your competitors constantly be improving.
- Google Display Network Targeting: What You Need To Know by Bri Saxman
- This article discusses the importance of using contextual targeting tools in Google Display Networks. By using these tools correctly, it allows your ads to be viewed on more relevant web pages and specifically target users that are more likely to convert.
- 3 Ways to Improve Your Bing Ads Reporting Skills by Shannon Glass
- From Pivot tables to data filtering, these tips can help improve report generating, quickly and efficiently. Shannon advises that you create the report you need one time, save it, and set it to run every day or week for optimal reporting.
