Point Taken – Top 5 Digital Marketing Articles of the Week
With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”
- In arguably the most interesting article of the week, Mat Honan “liked” everything in his Facebook feed for two days and tracked the effects. Although his constant liking puzzled his friends and was somewhat tiresome, the results of his experiment are fascinating. Enjoy this fun read and see what Mat has to say about his findings.
- The days of simple keyword-driven content are behind us as SEO has shifted to become more content focused. Where will the future take us? Yu offers his insight on how to keep up with the ever changing landscape of SEO.
- In the PPC business, a common challenge is balancing the number of leads produced with the quality of those leads. Here, Baum tackles the central issue: which is more important, quality or quantity? See why this case study suggests quality of leads trumps quantity.
- Are BuzzFeed and Upworthy on to something with their over the top headlines? While “mind-blowing” titles often produce a lot of clicks, Mcketta argues that they come at the cost of a very low conversion rate. See why credibility is often sacrificed for clickability, and learn more about making great headlines.
- With Google’s announcement last week that SSL may impact organic rankings, there’s been a lot of hype surrounding the topic. However, there are many other (probably more impactful) steps you could be taking to improve your rankings. Check out Everhart’s top 7 suggestions – not including switching to SSL.
Be on the lookout for next week’s article round-up with more exciting news, articles, and points taken. Happy Friday, and enjoy the weekend!
– Point It