The weekend is fast approaching, and with that comes more fresh reads for this week’s industry roundup. In this week’s edition we have a lot of news from Google, specifically in regards to all of the brand-new features and designs it is bringing to advertisers and consumers alike. Enjoy!
- Google Posts are Removed After 7 Days, with One Exception by Barry Schwartz
- Google Posts, a feature that enables merchants to share timely and relevant updates on Google Search and Maps, is coming with the caveat that posts will be deleted after 7 days in order to keep messages to consumers as updated as possible. However, there is one exception to the rule—Posts based on upcoming events will only be removed after the event date.
- Do Google’s New AdSense Native Ads Violate Its Own Policies by Matt Southern
- Google recently introduced “Native ads”, a new type of AdSense ad unit. However, concerns have risen over whether these Native ads are in compliance with Google’s own policies on ad placement. Matt Southern goes into more detail on the technicalities of these Native ad units and how exactly they are infringing upon Google’s own ad placement policies.
- Google is Testing a New Design for Mobile Search Results by Matt Southern
- Another article from Matt, this time showing us a brand-new design for mobile search results. The changes are minor, but interesting nonetheless. For a look at various screenshots of this new design and explanations of the changes, follow the link to Matt’s piece.
- The Biggest Trends & Changes in PPC so far in 2017 by Ginny Marvin
- Wrapping up this week’s roundup we have an article from Ginny Marvin full of data, facts, and images that illustrate some of the most significant changes and trends that have occurred in PPC in 2017 thus far. From machine learning to conversion tracking to UI changes, this article is full of valuable insight and information. Be sure to check it out!
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