Point Taken – Weekly Industry Updates

Happy Friday! In this week’s industry round-up we have news from Google regarding their much anticipated Mobile-First Index, as well as a brand-new feature to Google My Business. We also have a detailed look at what’s to come with Pinterest’s new ad managing platform, and a small yet interesting feature that has just been added to Bing Ads. Happy reading and have a spooky Halloween!

  • Google’s Mobile-First Index Has Rolled Out for Some Sites & Will Be Implemented Very Slowly by Barry Schwartz
    • Google just announced at SMX East in New York City that the mobile-first index has already started to slowly roll out—we did not expect it until next year. With only a few sites having switched over to the mobile-first indexing process, Google states that the index is still being tested and that there is no foreseeable time when the index will be fully implemented. Check out Barry’s article for more details on the index and how to get your site taken to the mobile-first stage.
  • Google My Business Pages Can Now Take Direct Bookings by Matt Southern
    • A new feature is being added to Google My Business pages and it comes in the form of a booking button. At the touch of a button, customers can book an appointment in under a minute. With this new booking button, admins will also be able to track how many bookings were made via GMB.
  • New Bing Ads Overview Tab Provides Easier Access to Key Insights by Matt Southern
    • The new overview tab in Bing Ads is exactly what it sounds like: it’s a new tab that provides a big picture view of account performance. The overview tab will also feature a new “tips” section and will be customizable, so you can choose to see the data that’s important to you.
  • Pinterest Moves Into Paid Search: What You Need to Know by Clark Boyd
    • It has been a long time coming, but Pinterest has finally announced its move into the self-serve paid search space. Pinterest Ads Manager is open to all businesses who have opened an account and uploaded at least one pin, and will provide many features and performance metrics similar to AdWords, along with its own unique features. Be sure to check out Clark’s in-depth piece for more details and insights to this exciting new ad platform!

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Tobey Rutkowski About the author
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