Happy New Year! Let’s start the new year off right, and what better way to do that than to be on top of the latest industry news and trends? In the first industry round-up of 2018, we’ll be covering the recent AdWords 2x budget change, Google’s integration of third party reviews in local search results, and a couple of interesting reads on voice search and Amazon’s Alexa. Enjoy!
- The AdWords 2x Budget Change: How’s It Going? by Ginny Marvin
- A couple of months ago, Google announced that campaign budgets could spend up to double their setting. There was much speculation on how this might affect marketers, but now Ginny Marvin has a few answers. She asked people on Twitter if they had been impacted by the change, and their responses ranged from positive to very negative. Check out the article for more details on why some marketers aren’t a fan of the new budget change.
- Google Integrating Third Party Reviews in Local Search Results by Matt Southern
- Knowledge Graph cards for Google My Business listings for hotels and resorts are now showing reviews from third party sources such as TripAdvisor, Expedia, Booking.com, and more. These reviews appear under “View all reviews”, which provides a drop down menu of third party sources to filter reviews by. For screenshots of what these reviews look like on Google, be sure to follow the link to Matt’s piece.
- Report: Amazon in Discussions with Consumer Brands About Ads on Alexa [Company Denies It] by Greg Sterling
- According to a report by CNBC, Amazon is in talks with major consumer product companies about advertising and sponsorship through Alexa and voice search. There are concerns however regarding the fact that product ads yielded through voice search may be indistinguishable as ads, which is a potential violation of FTC prohibitions against “consumer deception”. Check out Greg’s in-depth article and let us know whether you think Amazon is pushing the boundaries of the FTC’s guidelines.
- 5 Ways Voice Search Changed in 2017 & How to Prepare for 2018 by Aleh Barysevich
- 2017 was a huge year for voice search, with virtual assistants and smart home devices hitting the mainstream in a big way. But what does this mean for search marketers and what can we expect in 2018? This question may seem like a lot to unpack, but Aleh Barysevich dives right in and provides detailed points on how voice search changed in 2017 and what marketers should do in 2018 to make the most of this massive opportunity. Click the link to see what he had to say!
To find out more about more about how you can jump start your marketing, check out our Resource Library.