Point Taken – Weekly Industry Updates

Happy Friday! Plenty of news this week coming from Google with updates to audience targeting in Search campaigns, hotel reviews, and the introduction of Project Owl. Also included in this week’s industry round-up is a visual guide to Pinterest and how advertisers can take advantage of its capabilities.

  • Google is Extending In-Market Audience Targeting to Search Campaigns by Ginny Marvin
    • In a continuance to extend its audience targeting capabilities, Google announced that In-market audience will be coming to Search campaigns. Previously this feature was only available to Display Network and YouTube campaigns, but now advertisers will be able to target users based on purchase intent signals within Search. Check out Ginny’s article for a closer look at what this means for advertisers and what categories can be targeted.
  • What Does Google’s “Project Owl” Mean for Search and Fake News? by Michael Bertini
    • “Fake news” is a bigger problem than ever, so it’s no wonder Google is taking steps to combat it. However, with tackling “fake news” comes a few challenges, such as the fine line between filtering content and violating the First Amendment. Michael Bertini explains what Project Owl is, how it will work, and the challenges it may run into.
  • Google Confirms It’s Rolling Out New Reviews Format for Hotels by Barry Schwartz
    • A brand-new user interface and feature set is coming to Google and it’s local reviews for hotels. For a look at the features that have been added, and for screen shots of the new interface, follow the link to Barry’s article.
  • A Visual Guide to Pinterest Advertising by Clark Boyd
    • In the last 12 months, Pinterest has been demonstrating that it is steadily building itself up as an advertising alternative to Google and Facebook. With its paid search partnership with Kenshoo and visual search capability upgrades, among additional changes, it may be worth knowing what Pinterest has to offer. Clark dives into what differentiates Pinterest from the competition, and what options marketers have with this platform.

What's Next?

To find out more about more about how you can jump start your marketing, check out our Resource Library.

Tobey Rutkowski About the author
No Comments

Leave a Comment: