PPC becoming SEO?

If you’re a direct marketer like me, are you yearning for the good old days of getting what you pay for? Back in the day, PPC advertising was all about bid gaps and qualifying copy. Now, with Quality Scores we actually have to think about optimizing the landing page and creating relevant copy that matches up with the keywords and ads.  I think there are a lot of rumors and assumptions being made about how important landing page content is for paid search ads, but it has to go into the consideration mix.


Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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