PPC + SEO= Chocolate + Peanut Butter Webinar

This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar “SEO+PPC = Chocolate+Peanut butter (unless you have allergies).”

The Resources: 

We’ve put together a collection of resources that we think might be helpful as you synchronize your PPC and SEO strategy.

Keyword Research Tools:

  • SEMRUSH– SEMrush is a tool that helps you with competitive analysis, keyword research and a lot more.
  • Keywordtool.io – A free (up to 750 keywords) keyword planning tool for SEO and PPC.
  • MajesticSEO – A tool that shows inbound link and site summary data.

Ad Content Testing Tools: 

Page Content Testing Tools: 

  • Optimizely – An A/B testing and personalization platform for testing and optimizing page content.
  • Google Analytics – Googles dashboard for collecting and analyzing you page data.

Feel free to reach out with any additional questions about using SEO & PPC together, or anything else digital marketing related!

Evelyn Baek About the author

Evelyn Baek is an Account Director at Point It Digital Marketing in Seattle, with a passion for developing advanced marketing strategies for the agency's larger clients who want to stay ahead in the ever-changing world of digital marketing. She enjoys leading teams that work collaboratively to deliver results for their clients. Outside of Point It, Evelyn loves exploring the Pacific Northwest, rooting for the Pittsburgh Penguins (Go Pens!), cuddling with her little pup, Tifa, and cooking up a storm.

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