Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce Maddie Cary, Point It’s new Director of Paid Search, in conversation with our Director of Sales and Marketing, Maureen Jann.
Maureen Jann: Tell me about your career path at Point It. How has Point It helped you reach your career goals?
Maddie Cary: I started as an intern in 2011 right before my senior year of college. In that role I helped out with Sales tasks, but was quickly absorbed into the PPC department. I loved the analytical, problem-solving nature of paid search, and I also loved that agency life at Point It was so team-oriented. Point It offered me a full-time position post-graduation as an Associate Client Manager (ACM), where my main role was acting as account support across multiple client teams. Over the next few years, I focused on continual learning, knowledge sharing, seizing new opportunities, and shaping my leadership abilities. I felt so lucky to be surrounded by so many smart, supportive team members during my growth from junior level account manager to senior team leader. I also was proud to have managers that actively helped me identify my goals and set up paths to achieve them. They were the first to applaud and acknowledge me when I went above and beyond.
MJ: What’s different about your new role?
MC: It’s crazy how time flies when you love your job! Even though I’ve now been promoted to Director of Paid Search, I can tell you that my focus hasn’t really changed. The main difference is that now I get to be a part of leading the continual learning, knowledge sharing, opportunity development, and leadership abilities of an entire PPC account manager team, which is an exciting new challenge.
MJ: What inspires you to get great results for your clients?
MC: Point It has created a strong partnership-based culture where we work closely with our clients. We’re not just an outside agency—we are a part of their marketing team. It takes trust, transparency, and prioritizing our clients’ goals to maintain those partnerships. Other agencies may just treat accounts as “set it and forget it,” or they might have trouble identifying the right opportunities for their clients. My role is to look across the vast options there are in PPC and help put together the right strategic plan to drive the best performance results possible for our clients.
MJ: What do you love best about your job?
MC: Most of all, I love that my job is so team-oriented. We solve problems together and we learn together. I get to lead amazing teams and help individuals identify their strengths and their paths. I look at PPC as a really fun team sport—once you’ve practiced and practiced and you understand the basic rules, you become a great player by sharpening your own strategy, as well as working with a team to take your collective strategy to the next level. Then you just have to adapt to the changes of the game and figure out the best way to meet your clients’ goals.
MJ: How would someone go about doing what you do?
MC: My three biggest pieces of advice would be these: (1) Don’t put limitations on yourself. Age, gender, background don’t limit your capabilities. Don’t “wait” for something to be handed to you. Put thought and intention into what you want to accomplish. (2) Be a continuous learner. Seek out those who have more knowledge or experience in areas you want to learn more about, and ask questions. Create a culture of learning by empowering knowledge sharing across your team. (3) Be open and honest. Be open to new opportunities and step up for them. Ask for feedback, even though it can be uncomfortable to hear, because you’ll be so much better because of it. Be honest about what you don’t know. “‘Fess up” to mistakes and learn from them. Ask for help when you are overwhelmed and need support. All of these things will ensure that people trust you, rely on you, and look for opportunities for you.