#PSAMAchat: Marketing to Millennials

We had the pleasure of having Julie Smith, Retail and Consumer Products Practice at Point B as our expert for today’s #PSAMAchat tweetchat.  She was a speaker at the recent Puget Sound Marketing Association event, Market Mix 2016.  She and a colleague spoke on the topic of marketing to Millennials.

At first, I was skeptical about this topic. I have recently adopted an attitude that if you’re still talking about marketing to Millennials, specifically, you’re probably too late.  I was pleasantly surprised at the fresh insights brought by both our participants and our expert.  It was fascinating to learn how the trends brought on by that generation’s experience impact the way we interact with them as both a brand and a co-worker.  Don’t take my word for it, feel free to follow along with the conversation!

 

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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