New tweaks by Google are on the way to “improve” the quality score metric to help with relevancy. It’s being rolled out in phases so you should see the results in your search campaign shortly. Here’s the scoop from the GooglePlex. Warning, it’s not simply sharper, it’s simply complex. Also, now you’ll be seeing a “first page bid” metric which tells you how much it will cost to get on the first page. Revenues at the Google Plex must need a bit of pumping up.
Here’s the post from Google quality-score