Responsive Website Design: 5 Reasons Why You Need It

Responsive Website Design.

Early in 2013, Google announced their AdWords migration to Enhanced Campaigns, which is resulting in advertisers being automatically “opted-in” to tablet advertising. What has this meant for our clients? The need for a website that works on a variety of devices and screen sizes.

While the Google AdWords Enhanced Campaigns transition is a great reason for our clients to begin to develop responsive websites, there are many other benefits to a responsive website as well. Here are the top five reasons for updating your website to leverage responsive website design.


Competitive Edge.

Responsive design is still in its infancy, and not many people have taken advantage of this highly effective technology. If your company is considering updating its brand presence, explore the advantages of responsive design. Chances are, your competitors have not yet embraced it, but you definitely should!

Your prospective customers will get a much better experience on your site, and are more likely to convert—whether that conversion is filling out a form, or making a purchase. This opens the door for your company to reach more customers, more effectively.


Flexibility. Literally.

Do you know the size of your cell phone screen? What about the screen size of the cell phone you had five years ago? Screen sizes are constantly changing—and we see this not only in cell phones, but in desktops and tablets as well.

As new devices and displays are developed, screen sizes are constantly changing. With a responsive website, you do not need to spend your valuable marketing and IT resources on updating your site for new devices. Instead, your website will be displayed based on the size of the screen—looking great on screens of any size.


Save Time. (And Money).

When you build a responsive website, the site is the same across all devices. However, using CSS media queries, you are able to adjust elements for a given screen size. Though this sounds complicated in a technical sense, it provides a great time-and-money-saving benefit to marketers. Make a change once, and it is reflected across all devices.


Consistent Look & Feel.

Fonts, color schemes, button styles and imagery. With a responsive website, you are able to provide your users with the benefit of one, consistent user experience. Whether a user is coming to your website to shop, or to research an enterprise software, the simpler you can make their experience, the better.


Google. Google. Google. (Did we mention Google?)

When Google makes a recommendation, you better take it seriously. When Google recommends something, we should probably listen. On the Google Developers website, “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” Yes, you saw it right here—Google actually recommends that developers leverage responsive design and development techniques when building their websites.

Why would Google make such a recommendation? Responsive websites provide a better, more consistent user experience—plus, many experts suggest that Google prefers responsive sites, as they are easier to crawl (overall, resulting in search engine optimization benefits).

If a new website is a part of your 2013/2014 marketing initiatives, consider making the change to Responsive Website design. This is a technology that is not expected to go anywhere, and will help ensure that your company’s website is up-to-date in regards to technology for the next few years.

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