Is Search Advertising Recession Proof?

Not exactly, but two recent articles from eMarketer point to the fact that search advertising is a much better place to be than display and of course traditional. Not gloating at all here, but it is all relative. Here’s a snippet from a recent eMarketer article

Even though the rate of growth is projected to fall over the next three years, search ad spending growth will continue to be positive, in double digits every year until 2012 when it will rise again to nearly 14%.

“To put those figures in context,” Mr. Hallerman says, “while some online ad spending is relatively flat or dropping—such as display advertising and classifieds—and when other traditional media are showing annual spending downturns—such as radio and newspapers—the search market starts to look pretty good.”

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