Point It is hosting an exclusive event with Hulu and The Trade Desk to educate advertisers in the Seattle area about Connected TV (CTV) advertising – and how it can help you use TV to target users in a way that hasn’t been possible until now.
People are changing how they watch TV, but keeping up is simpler than you might think
I talked about the benefits of programmatic TV advertising in a blog article I wrote last fall, and I’m even more excited to have the opportunity for a live discussion with partners who have been pivotal in the evolution of CTV advertising. The Trade Desk was truly the first successful Omni-channel DSP in the industry, and has made CTV inventory accessible to agency media traders like Point It. Hulu is a household name that has fundamentally changed the way people watch TV – and they have partnered with programmatic technology to leverage their own data and offer smarter advertising to brands on their platform.
It’s understandable why some marketers have never considered traditional TV advertising, or pulled away from it since the rise of digital. It’s much more difficult to quantify return and engagement with traditional TV, making “success” hard to define clearly – even with a heavy investment.
But people haven’t stopped watching TV, they’ve just changed how they watch. Video streaming has created an opportunity for advertisers to reach audiences in an efficient, targeted manner through smart TV devices and apps. And that’s why we want to hold this event: to educate others about how this cutting-edge technology works, and why it’s beneficial to advertisers.
Gain three industry perspectives over your lunch hour
Blake Simon, Senior Director of Business Development at The Trade Desk, will be speaking about the transition to CTV in the programmatic industry. He’ll elaborate on the inventory type offered through CTV devices, as well as The Trade Desk’s capabilities with audience targeting, performance measurement, and cross-device targeting.
Joe Hotagua, Digital Media Strategist (Advanced TV) at Hulu, will give a firsthand account of Hulu’s increased role in the programmatic space with CTV inventory and Hulu’s ability to layer in data/ audience targeting. Joe’s role was created out of the need for programmatic buys, so his perspective on the changing nature of the space is a must-hear.
Finally, I’ll be talking about my surprisingly painless experience curating custom deals with premium publishers who own content on broadband and cable TV. I’m also excited to share some of the engagement and conversion metrics I’ve presented to my clients, which they’ve found valuable and been able to share with their stakeholders.
I hope you can join us to learn about Connected TV. I will be available after the event to answer any specific questions!
“Reaching Cord Cutters with Connected TV Advertising” Luncheon
When: April 4th, 2018, check in starts at 11:30
Where: Washington Athletic Club, Seattle
Format: Luncheon (Lunch is on us! No brown bag necessary.)
Speakers: Experts from Hulu, Point It, and The Trade Desk
Want to know more about how our clients have benefitted from Point It’s programmatic expertise? Check out our case study about the work we did with AT&T, “Programmatic Bridges the Data Gap.”