Update: I’ve gotten a ton of questions about when and how often to post on social media, so I wanted to provide a resource to folks to help simplify this. I’d like to caveat that these are guidelines and you should absolutely test and measure the results to ensure YOUR audience has the best social media experience with your brand.
- 2014 Fast Company Article – The Social Media Frequency Guide
- Hubspot’s Best Times to Post on Social Media (includes a b2b vs b2c comparison)
In case you missed it, I spoke at Seattle Startup Week on the topic of Bacon Marketing. My session focused on creative ways to get your brand noticed on a shoestring budget. If you were able to join me then this article is a deeper dive into the content we chatted about. If you weren’t able to join me, here are a few highlights a collection of resources that will help you get noticed on a shoestring budget
Content marketing is core to any marketing strategy. When over 67% of consumers say they trust brands who invest in useful content (Custom Content Council), it’s worth putting the time in. For those of you on a budget, I encourage you to use the Derivative Content™ method of content creation. That means, pay to have one great piece of content created that will resonate with your audience (SEO is a great driver for relevant topics). When you interview your SME for this flagship piece of content, you can use this fool-proof question list to drive the conversation:
- What is the challenge facing the topic?
- What are all the ways the industry is solving the issue?
- How do you recommend solving the challenge?
- What does the future look like?
Events are still a core investment for marketers. They give you an opportunity to get up close and personal with your market. Most often used as a top of funnel driver, you can integrate your in-person events with your digital strategy by ensuring that there is an incentive to visit your website. In this case, I mentioned several resources that I’d be sharing with attendees on our website and I provided a fun little souvenir that had the URL of the deck, this blog article and my contact information. It’s an easy way to turn in-person attendees into leads for your database.
Social media can feels like a black hole of information. You’ll never read it all, it’s frequently irrelevant, and undeniably overwhelming. Twitter is one of the trickiest to master. Here are a few ways you can tackle the social media monster:
- Use Twitter Chats to interact with your market in a meaningful way. Here’s a handy directory I’ve found.
- Add the content, awards, accolades on social media as part of your strategy and make sure they stay part of your weekly social media rotation. Social media advertising is a way to take it a step further!
- Participate in groups on Facebook and LinkedIn to establish yourself as an expert and participate in industry community events.
Once I find vendors I can rely on, I cling to them. I’m adamant about using great, reliable, and helpful vendors. My rule is that if a vendor isn’t making your life easier, they’re probably making it harder. Here are a few vendors that have made my life easier.
- Rev.com – A transcription and translation service that makes recording subject matter expert interviews seamless. They have a phone app, go download it, make your account and get interviewing today. At $1 a minute, it’s a steal.
- Scribendi – An on-demand editing and proofing service that effectively does what it promises it will do. They do both early draft editing and proofing for final products. A truly fantastic service.
- Fiverr – This is a site dedicated to doing all kinds of services for $5. Obviously extras cost more, but a good way to find inexpensive service providers with a comprehensive rating system.
- Readytalk – This fantastic webinar service is so easy to use. It’s not the most robust, from a features point of view, but it’s one of the very few service that allow you to run an effective webinar with only one person (EFFICIENT!)
- Stupeflix – An inexpensive SaaS video editor. They have built in filters that can help make your videos look easy and professional.
- Picktochart – an online infographic maker with a free option. A great way to compile your statistics into a visually impactful way!
- Weebly – an inexpensive platform that allows you to create and maintain a website. Cut costs by maintaining your own site.
- WordPress – A slightly more advanced website platform, but allows you more robust functionality.
- Hootsuite – A social media management platform that has a free option.
- Google Analytics – Ready to measure your success? Google Analytics is a free way to do so. Do not delay, Analytics today.
- Sprout Social – a more in-depth social media management tool with impressive reporting. A great way to keep track of your progress and see what’s trending.
- CapsuleCRM – a CRM that has a low cost option, is customizable and is a great starter CRM for startups.
- Salesforce.com – the industry standard for CRMs. This option is more expensive, but allows you to pay as your grow.
Thanks again for stopping by! I hope you collected some great resources that will help you market on the cheap. If you have other resources that you think might be helpful, post them below!
If you know anyone who is ready for a digital marketing agency, don’t hesitate to send them our way. We’re all about customer service, transparency and results. We can help you maximize your digital marketing dollars.