This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar from Ian Mackie (@socialadditiv) entitled: “Get In The Game: Social Advertising Video Platforms”
Getting started with YouTube Video Advertising:
- Ads overview: https://www.youtube.com/yt/advertise/
- Master AdWords for Video – https://www.youtube.com/playlist?list=PLgH6uiP6MuLpuMBL28_hW-6qHfp0qIhiG
- Ad specs – https://support.google.com/displayspecs/?rd=2#topic=4588474
Additional YouTube resources:
- Creator Playbook: https://www.youtube.com/yt/playbook/en-GB/index.html
- Video trends: Think with Google – https://www.thinkwithgoogle.com/platforms/video/insights/
Getting started with Facebook Video Advertising:
- Ads overview: https://www.facebook.com/business/ads-guide/video-views/
- Video ads dev resource: https://developers.facebook.com/docs/marketing-api/guides/videoads/v2.3
- Facebook for business: – https://www.facebook.com/business
- Facebook Ads case studies: https://www.facebook.com/business/success/
Additional Facebook resources:
- Facebook Audience Insights: https://www.facebook.com/business/news/audience-insights
- Social Media Examiner: http://www.socialmediaexaminer.com/
- Jon Loomer: http://www.socialmediaexaminer.com/
- Social Times: http://www.adweek.com/socialtimes/
Getting started with Twitter Video Advertising:
- Ads overview: https://business.twitter.com/
- Case studies: https://business.twitter.com/success-stories
Additional Twitter Ads Resources:
- Buzzsumo http://buzzsumo.com – analyze content & find key influencers
- Rite tag https://ritetag.com – real-time hashtag analytics
Need to create video on the cheap?
Animoto – https://animoto.com
Directr – https://business.directr.co
Trying to reach millennials? Here’s a recent infographic from the folks at Animoto
