Struggling with PPC? Here’s What Paid Search Paradise Looks Like.

Paid search can be confounding for most businesses. Even if you have a decent grip on how to leverage PPC to grow your business, there is something every company should strive for; what we like to call paid search paradise.

Want to know this slice of paradise looks like? Here are five indicators you’ve arrived:

You hit all Your KPI’s…Consistently

We admit the idea of paid search utopia will look different from one business to another, depending upon the industry and expectations. There is one goal in every PPC paradise, however, that everyone can agree on: that PPC campaign goals are being met, consistently, month after month.

If your PPC campaigns are failing, then what is the point? In paid search paradise, you’ll hit all of your key performance indicators (KPI’s) consistently and reach your goals time and again. Before you get started, be sure to communicate with your agency your expectations and goals.

New Leads

If you are meeting your KPI’s and goals each month, then you are enjoying PPC success and are likely flooded with an influx of new, sales-ready leads to turn into prospects. In paid search paradise, every PPC campaigns yields new business and increased revenue.

Transparency in Success Metrics

In addition to meeting KPI’s and campaign goals, in paid search utopia everyone gets a great return on investment! A great way agencies can deliver on ROI outside of meeting goals is by consistently reporting on PPC campaign metrics, and being transparent on the success of the campaign (and ways to course correct if it is flailing).

We’ve found that even if there is trouble in the water, clients find great satisfaction in knowing the status of their campaigns at all times, rather than be confused and frustrated by a lack of transparency.

Total transparency often leads to open communication, which is a great “plus” for your client-agency relationship.

Fresh Perspectives

In paid search paradise, your digital agency is constantly bringing a fresh perspective to your campaigns by staying ahead of industry trends. Because of this, your PPC efforts will never get stale or stagnate.

Keeping PPC fresh is hard to do unless you have a really stellar agency, so make sure to put your agency through the ringer by asking great questions on the front end. Important questions to ask include:

  • How can programmatic (display advertising) support other lead generation efforts?
  • Are we maximizing our multi-channel strategy?
  • Would we benefit from having both a PPC and SEO strategy?
  • Is my budget on target for my PPC objectives?
  • What is our content strategy and how does it tie into PPC?

A Great Working Relationship With Your Agency

In PPC paradise, working with your agency is as easy as a nice walk on the beach. In fact, a great agency relationship can be the icing on the cake (or cherry on top of your frozen drink!) An agency that goes above and beyond will bring all of the aforementioned items to your PPC campaign and more. Point It Digital places a huge emphasis on having the most effective, positive relationships with our clients as possible.

We’re an award-winning PPC agency (two of our employees were recently recognized as leaders and innovators in the PPC space)  that can go above and beyond for you and your business.

Not convinced? Let us take you to Paid Search paradise. Learn more about we help clients succeed by watching our Rhapsody Case Study Video!


Sean Van Guilder About the author

Sean Van Guilder has been helping businesses get found on the internet for over 20 years. He has a 10,000 foot view of digital marketing that helps shed light on SEO as a business driver.  Sean has worn almost every digital marketing hat out there and brings strategies and tactics that have knocked the socks off of companies such as Microsoft, MSN and WONGDOODY, to name a few.  Currently, Sean is leading the SEO Practice for premier digital marketing agency, Point It, in Seattle.  Sean is a self-taught digital marketer and loves every minute of it.  When he’s not in front of a computer, he’s teasing his co-workers, playing sports, hanging with his kids, making music and collecting HO scale trains.

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