A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. In essence, it’s your organization’s first impression to the online community. In today’s market, first impressions are tough to overcome, especially when the competition is just one click away. The old saying holds true, you only get one chance to make a good first impression – so don’t blow it.
Invest some time in testing and optimizing your company’s landing page. If done properly, it can offer a gateway to your business, giving customers the information they need to make purchasing decisions and delivering the essential sales information you need internally to run a successful business. Here are ten quick and easy tips to ensure your landing page meets customer expectations: