Ten Tips to Optimizing a Landing Page

In a recent article in Visibility Magazine, Point It client manager Maria Nikishyna reviews some of the top 10 tips for optimizing landing pages.

A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. In essence, it’s your organization’s first impression to the online community. In today’s market, first impressions are tough to overcome, especially when the competition is just one click away. The old saying holds true, you only get one chance to make a good first impression – so don’t blow it.

ten tips to optimize a landing page

Invest some time in testing and optimizing your company’s landing page. If done properly, it can offer a gateway to your business, giving customers the information they need to make purchasing decisions and delivering the essential sales information you need internally to run a successful business. Here are ten quick and easy tips to ensure your landing page meets customer expectations:

Click Here to read the full article

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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