The 12 Days of Successful Online Marketing

Day 1: Start early! Don’t wait until October to begin creating your holiday advertising plan.

Day 2: Emphasize the mobile experience.

Day 3: Collect first-party data to fully understand your customer.Holly Jolly

Day 4: If you have a brick and mortar store, sign up your store’s visitors for an online app or promotion to get them engaged with your brand online.

Day 5: Consider video display ads to build brand awareness early in the sales funnel.

Day 6: Know the local holiday and sales cycles in the markets where you are advertising.

Day 7: It’s a three-search-engine world (and that’s just in the U.S.). Optimize your site for every search engine so that your SEO stands out.

Day 8: If you’re marketing internationally, optimize your site for local search engines in those locations, too.

Day 9: Did we mention mobile? Make sure your customers’ mobile experience is easy to use and seamlessly integrated with all of your online assets.

Day 10: Take advantage of ready-to-use tools, like Google Tag Manager, to strengthen your analytics.

Day 11: Surprise and delight your customers with special offers, discounts, and free shipping. Especially the free shipping; that’s a given in today’s digital economy.

Day 12: Keep in touch with your customers through regular nurture campaigns, and track every channel and content piece to learn about your customers, both for this holiday season, and beyond.

What’s Next?

Download our eBook: “Holly Jolly August: The Ultimate Guide to Digital Marketing Success for Holiday 2015“.  It’s a festive look at what worked, what didn’t, and the trends we’re seeing that will effect your holiday digital marketing planning.  Also worth mentioning:  there’s a cute dog saying sarcastic things throughout.  Win!

Get Involved!

Do you have more holiday planning tips to add to our online marketing list above?  Share it!

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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