Day 1: Start early! Don’t wait until October to begin creating your holiday advertising plan.
Day 2: Emphasize the mobile experience.
Day 3: Collect first-party data to fully understand your customer.
Day 4: If you have a brick and mortar store, sign up your store’s visitors for an online app or promotion to get them engaged with your brand online.
Day 5: Consider video display ads to build brand awareness early in the sales funnel.
Day 6: Know the local holiday and sales cycles in the markets where you are advertising.
Day 7: It’s a three-search-engine world (and that’s just in the U.S.). Optimize your site for every search engine so that your SEO stands out.
Day 8: If you’re marketing internationally, optimize your site for local search engines in those locations, too.
Day 9: Did we mention mobile? Make sure your customers’ mobile experience is easy to use and seamlessly integrated with all of your online assets.
Day 10: Take advantage of ready-to-use tools, like Google Tag Manager, to strengthen your analytics.
Day 11: Surprise and delight your customers with special offers, discounts, and free shipping. Especially the free shipping; that’s a given in today’s digital economy.
Day 12: Keep in touch with your customers through regular nurture campaigns, and track every channel and content piece to learn about your customers, both for this holiday season, and beyond.
Download our eBook: “Holly Jolly August: The Ultimate Guide to Digital Marketing Success for Holiday 2015“. It’s a festive look at what worked, what didn’t, and the trends we’re seeing that will effect your holiday digital marketing planning. Also worth mentioning: there’s a cute dog saying sarcastic things throughout. Win!
Do you have more holiday planning tips to add to our online marketing list above? Share it!