The Fast Path of Mobile Marketing and QR Codes

I went to a seminar recently that opened my eyes to an exciting path on which mobile marketing is headed.  The event was “Mobile Marketing and QR Codes” and the presenter was Miles Austin of www.fillthefunnel.com (great name for your site, Miles!)

A QR code (the QR means Quick Response) is a two-dimensional bar code created by Denso-Wave in 1994.  The code can contain lots of information including the URL of your (mobile) website.

All you have to do is to scan a QR code with your smartphone and you’ll be taken to the URL in the code.

The Real Estate market is implementing QR codes like gangbusters.  “For Sale” signs outside homes are popping up with QR codes on them.

When people drive buy, they can stop their car (hopefully), then scan the QR code which will take them to a mobile website with information about the house.  Think what a difference that can make in selling the home.

Instead of relying on the typical flyer attached to the “For Sale” sign, realtors can have mobile sites with pictures and virtual tours of the house giving them a much more robust selling opportunity.

Some QR code generators come with analytics so the realtor is able to show the seller how many people scanned their sign, visited the mobile site, etc.  You can bet that makes for a great selling tool when a realtor is trying to get a listing!

As I mentioned, adoption in the real estate business is going like crazy.  Miles talked of how one real estate office was resistant to his calls.  But as one realtor after another started working with him on QR codes and mobile sites, word spread fast and pretty soon he got a call from the main office and tied up a deal.  The point?  This thing is moving and grass roots efforts are driving it.

So where is all this going?  For one, it opens the doors for the “brick and mortars” to incorporate mobile into their strategy.

Case in point, a local gym near our office has a sandwich sign board on the ground by the traffic lights near the gym.  It just has their name on it.

Every day, lots of people stand by that sign as they wait to cross the street.  It’s a busy intersection and the lights take forever (boy I hate that junction!)

It would be so easy for them to pop a QR code on their sign.  I guarantee people would take out their phones scan it and be taken to a mobile site with pictures of the gym, etc.

QR codes are going to be a prominent part of our future and for mobile advertisers they offer some great opportunities.

One final point.  The seminar on QR codes was two hours long.  Usually, I last about thirty minutes at these events before I get antsy.  Not only was the topic riveting but Miles Austin is one of the best presenters I have ever come across. Truly enjoyable!

Frank Coyle About the author
Comments:
  • Frank, first of all-thank you for the kind words. Your last sentence made me smile!

    With over 50% of the daily page views on the web being viewed on a smartphone or tablet, businesses that create a mobile-optimized sites will have a competitive advantage until their competition figures it out.

    Your example of the Gym sign is excellent to point out that most any business can leverage QR Codes and the benefit of the mobile web.

    I look forward to hearing how you and your clients implement QR Codes into their marketing efforts. Don’t wait, begin now!

    April 7, 2011 at 2:34 pm
  • Hi there! I just wanted to mention Digimarc’s digital watermarking technology, which can do the same thing as QR codes, but without the codes.

    2D barcodes and QR codes can do a lot of cool things, but if you want more than one on a printed page (think catalogs) – that’s a lot of real estate. Plus, the hits your branding takes are worth considering.

    Yes, I’m biased, of course… but you can read my blog post comparing our technology here:
    http://blog.digimarc.com/images/2011/03/cnet-article-comments-points-and-counterpoints-in-the-discussion-of-digital-watermarking.html

    April 29, 2011 at 4:05 pm

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