Two Point It employees have been named in the Top 25 Influential Women in PPC. Katy Tonkin, Director of International Search, and Lisa Sanner, VP of Paid Search, were both included on the esteemed list and share the distinction of being part of the only agency with multiple employees recognized.
The list was compiled by Clix Marketing in response to PPC Hero’s original Top 25 Influential PPC Experts which, with only three females named, many felt did not give proper credit to women in the industry.
The methodology for determining the top 25 measured specific criteria including social influence such as fan, followers and circles; traditional influence such as blogs and speaking engagements; and social impact like driving engagement. Those on the list are recognized as experts in the PPC industry who are not just successful, but also influencing the community and, in turn, the digital advertising industry as a whole.
This is not the first time Tonkin and Sanner have been recognized for their PPC success. Both were part of the Point It team recently awarded the US Search Award for “Best PPC Campaign” and nominated for a Pulse Award for Digital Marketing.
This year to date, Point It has been also been recognized as also named #2,445 on the Inc 5000 list and as the 75th fastest growing company in Washington State.