[Upcoming Webinar] Attribution is Scary-Steps to Tame the Terror

Speakers: Sam James, Director of Analytics at Point It
Evan Barocas, Director of Display Advertising at Point It
Date: October 14th, 11:00am PDT

What’s the scariest word you’ll hear this fall? ATTRIBUTION. Marketers are prepared for monster deadlines, complications hiding under the bed, CEOs wandering the halls at night…but absolutely nothing scares the modern digital marketer like a conversation about ATTRIBUTION.

Grab a handful of candy corn because it’s time to face your fears. Join Evan Barocas, Point It’s Senior Account Manager – Display, and Samuel James, Director of Analytics for some practical advice that will help tame the terror of attribution in a cross-channel, multi-channel, omni-channel, too-many-channel world.

In this webinar we’ll cover 5 Steps for Taming the Terror:

  • What does value mean to you? Attribution is about measuring value – value is relative – start by defining what matters to you
  • How do you create a flexible framework for measurement?
  • The basics of testing and measuring
  • Building Process: a framework for evaluation, optimization, re-investing and scaling


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Sean Van Guilder About the author

Sean Van Guilder has been helping businesses get found on the internet for over 20 years. He has a 10,000 foot view of digital marketing that helps shed light on SEO as a business driver.  Sean has worn almost every digital marketing hat out there and brings strategies and tactics that have knocked the socks off of companies such as Microsoft, MSN and WONGDOODY, to name a few.  Currently, Sean is leading the SEO Practice for premier digital marketing agency, Point It, in Seattle.  Sean is a self-taught digital marketer and loves every minute of it.  When he’s not in front of a computer, he’s teasing his co-workers, playing sports, hanging with his kids, making music and collecting HO scale trains.

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