Upgraded Change History Tool

Haven’t seen it in action yet, but I believe this will really help us understand cause and effect of the optimizations we perform:

Change History tool enhancement: Charting
In the coming weeks, we will be updating the My Change History Tool to include a helpful new addition: Google Finance-like graphs that map change events to account performance metrics such as impressions and clicks. These graphs will give you greater visibility into event causality and arm you with insight into how the changes you make impact your account’s performance.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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