It’s official. Yahoo and Bing, Bing and Yahoo. YaBing!
We’ve completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. With this milestone achieved, the transition of your Yahoo! Search Marketing account to adCenter is also complete. Now you have access to 163 million unique searchers and 33.8% of U.S. search queries* on Yahoo! Search, Bing and partner sites, with the convenience of one account.
Anyone using Microsoft AdCenter for PPC advertising in the US or Canada should have noticed some pretty dramatic changes in the last few days in regards to click traffic. It’s a bit too early yet to see what the impact is going to be on CPC and other metrics, but regardless, if you’re not paying attention to this, you should.
We recently wrote a post “What Advertisers Need to Know About The Yahoo Bing Merger“.