Yahoo Google Partnership

Here’s the low down from one of our Google reps. Now we wait and see if it passes muster and the feds:

Thanks for asking about this deal with Yahoo. Yesterday, we announced a non-exclusive advertising agreement that give Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites.

If you’d like to learn more information, please feel free to check out our official press release.

As for what this means to our advertisers, this deal will not change the way Google’s ad auctions will run. Google doesn’t set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction.

Also, advertisers will not be able to target Yahoo searches. Yahoo will simply be treated as a part of Google’s partner network, and advertisers will only be able to decide whether their ads should only be served on Google web properties or also appear on partner websites.

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