You want to optimize your website, but you can’t decide whether to put your resources into optimizing the site for search engines (SEO) or creating a content-driven strategy with a content calendar, regular updates, and all the rest of the best practices that will make your site stand out on the Web. So, which should you do?
The answer is…both. SEO and content marketing, far from being unrelated strategies, are actually two sides of the same coin. Think of them as the yin and yang of online marketing. One strategy (SEO) quietly yet effectively entices search engines with that magic combination of technical, on-page and off-page attributes that push a site high on search results pages. The other strategy (Content Marketing) is brighter and louder: it’s the helpful content offered to your audience that helps them achieve their goals. It makes your site sticky, relevant, and teeming with potential customers who visit to learn the latest and greatest developments from the experts in the field…you.