The Yin/Yang of SEO and Content Marketing

You want to optimize your website, but you can’t decide whether to put your resources into optimizing the site for search engines (SEO) or creating a content-driven strategy with a content calendar, regular updates, and all the rest of the best practices that will make your site stand out on the Web. So, which should you do?

The answer is…both. SEO and content marketing, far from being unrelated strategies, are actually two sides of the same coin. Think of them as the yin and yang of online marketing. One strategy (SEO) quietly yet effectively entices search engines with that magic combination of technical, on-page and off-page attributes that push a site high on search results pages. The other strategy (Content Marketing) is brighter and louder: it’s the helpful content offered to your audience that helps them achieve their goals. It makes your site sticky, relevant, and teeming with potential customers who visit to learn the latest and greatest developments from the experts in the field…you.

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Sean Van Guilder About the author

Sean Van Guilder has been helping businesses get found on the internet for over 20 years. He has a 10,000 foot view of digital marketing that helps shed light on SEO as a business driver.  Sean has worn almost every digital marketing hat out there and brings strategies and tactics that have knocked the socks off of companies such as Microsoft, MSN and WONGDOODY, to name a few.  Currently, Sean is leading the SEO Practice for premier digital marketing agency, Point It, in Seattle.  Sean is a self-taught digital marketer and loves every minute of it.  When he’s not in front of a computer, he’s teasing his co-workers, playing sports, hanging with his kids, making music and collecting HO scale trains.

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