International Mobile PPC

Who Is Our Client?

Multinational Technology Company

A multinational technology company with a significant retail footprint engaged Point It leading up to the busy, competitive 2014 holiday season. It had built a long track record of profit by focusing on key numbers, specifically last-click transactional revenue, not simply site visits. Our client sought to repeat its successful sales performance that season, despite increased competition, a new revenue model for some high-margin products, and a rapidly evolving digital advertising landscape.

The Challenge

Making the most of mobile, from first search to last click

To see positive year-over-year revenue growth, our client needed a fully revamped search engine marketing strategy to maximize traffic, conversions and, ultimately, last-click transactional revenue. In the hotly contested holiday season, a simple jump in traffic just wouldn’t cut it; Point It had to help the company close actual sales.

We partnered with our client to foster a seamless mobile experience for purchases. By developing creative uses for digital marketing tools such as remarketing lists for search ads (RLSA) and share-of-voice (SOV) ad models to attract the right audience, we found effective strategies to guide customers effortlessly from the first search to completion of the sale – all the while minimizing impact on return on investment (ROI).


International Mobile PPC Strategy
International Mobile PPC Strategy
International Mobile PPC Strategy

Maximize Digital Footprint

A dynamic strategy to maximize our client’s digital footprint on all screens

Phenomenal Revenue

A minimal rise in cost per order, offset by phenomenal revenue increases across all devices

Boost in Mobile Revenue

A seamless mobile experience that boosted mobile revenue caused a leap of 6,622% for mobile software sales

Ready to get the full scoop?

Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program.  When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.

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How can the seamless mobile experience transform your digital marketing plan?