Point It’s client is a major multinational corporation that develops, manufactures, licenses, supports and sells computer software, electronics and personal computers. The company has subsidiaries in 83 countries and employs approximately 123,000 employees around the world.
Our client realized that by focusing primarily on U.S. retail sales, it was missing out on a tremendous worldwide marketing opportunity. As part of its new expansion strategy, the company set out to optimize its search engine marketing (SEM) to include 50+ new markets in over 30 languages.
This tech giant had to grapple with its perennial problem of targeting very different subgroups—tech enthusiasts, educators, students, parents, gamers, brand loyalists and developers—but on an even vaster, international scale. What’s more, local markets are notoriously tricky to break into. SEM campaigns need to appeal to local populations in their native language, respecting cultural customs and utilizing advertising platforms specific to that country and region. To put it mildly, searchers are very different around the world.
Our solution for this challenge was noteworthy. Our client’s project was acknowledged as an industry gold standard by both the US Search Awards and by the Puget Sound American Marketing Association.
They wanted to expand and optimize search engine marketing for over 50+ new markets in over 30 languages.
Our client exceeded its ambitious 100% year over year growth targets while staying well within its efficiency targets.
We leveraged local insight from in-market stakeholders while centralizing SEM to effectively launch products to markets around the world.
We established innovative systems to produce instant performance data and drive growth through testing and analytics.
Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program. When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.
Local markets can be tricky to enter. Campaigns have to appeal to the local demographic in their native language, respecting cultural customs and using ad platforms specific to the country and region.