An ecommerce team at the Microsoft Store approached Point it with a tough online marketing challenge: demonstrate that social media avenues could be profitable enough to warrant a long-term strategic investment.
The Microsoft Store, a chain of retail stores and an online shopping site owned and run by technology leader Microsoft, primarily sells computers, software, and other consumer electronics such as the Microsoft Surface tablet. Its marketers operate under stringent return on ad spend (ROAS) requirements. Our client was searching for innovative strategies to reach potential buyers online, in particular the individuals most likely to purchase high-end products such as Surface, Office and games. Since paid search was proving incredibly competitive, could Point It use its social media expertise to find that audience and drive conversion?