Exceeding Goals With Social Ads
The Microsoft Store consists of a chain of retail stores and an online shopping site that tech giant Microsoft owns and operates. The chain primarily sells computers, software, and other consumer electronics such as the Microsoft Surface tablet.
As for millions of other retailers, the Microsoft Store’s big sales come in between November and New Year’s. Success for any given year depends on a strong holiday showing, and that kind of performance requires a robust online marketing strategy. The Microsoft Store engaged Point It during the 2014 holiday season to create a paid social media ad campaign that would maximize its return on ad spend (ROAS) while minimizing the additional costs associated with creating the millions of impressions necessary to bring in the best customers.
The Challenge
A social ad campaign to hit high sales targets but keep costs low
Nothing dampens holidays spirits faster for the electronics industry than year-end sales pressure. It’s the most competitive time of the year; for Black Friday, Cyber Monday and all of December, retailers pull out all the stops to entice customers, who are looking for great deals and using their mobile devices more regularly to comparison-shop before they buy. With aggressive revenue goals for this key buying period, Microsoft Store looked to Point It for a smart social media advertising campaign that would help it hit or even exceed those sales targets, showing the right ads to the right audience at the right time (yet without busting its budget).
The RESULTS
Huge Clicks & Conversions
238,000 clicks and 2,600 conversions
Low Cost Per Click
A click-through rate of 2.01% and a cost per click of $0.57
Revenue & ROAS Jump
Over $800,000 in revenue, for a ROAS of 614%
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Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program. When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.