Washington Energy Services, based in Lynnwood, WA, solves their customers’ heating problems. They provide free energy audits and sell a range of solutions to homeowners, including windows, doors, air conditioners and heating units. But when it came to solving their own problems with search engine optimization, they knew they needed outside assistance.
Their website got traffic and generated referrals, but the numbers were wildly inconsistent: huge referrals one month, then completely flat numbers the next. The industry standard of increasing referrals anywhere from 5% to 15% year over year? A pipe dream. Their leadership needed to understand how their website was interacting with search engines. How were referrals being generated (when they happened, that is)? And how could they improve their efforts to make their referral business hum as well as their customers’ heating systems?