Microsoft Programmatic Media Campaign

Our Client

Microsoft Store Logo

Microsoft Store, the online retailer for Microsoft’s hardware and software products, owned and operated by Microsoft and dealing with various consumer electronics.  Based in the Pacific Northwest of the United States, Microsoft is one of the largest employers and the originator of the computer operating system as we know it.

The Challenge

Meeting aggressive goals with programmatic advertising

Microsoft had set aggressive sales goals for holiday 2016.  Microsoft Store wanted to run this this campaign in five major international markets. They wanted not only to attract previous visitors to their site, but also to expand the top of their sales funnel to earn more audience share. With a huge ROAS target, they would be measured against both established site visitors and brand-new audience members.

How did they solve it?  With innovative programmatic advertising techniques that made our client’s head turn.

The RESULTS

Programmatic campaign helped drive revenue
Programmatic campaign across 7 countries
Programmatic ROAS on tight attribution models

Unique Data Strategy

Targets buyers indicating purchasing behaviors locally and on competitive sites.

Behavioral Learnings

Used learnings from previous years and applied to maximize conversion.

Consolidated Measurement

Combined data from three platforms to ensure cohesive success measurements.

Ready to get the full scoop?

If you’re buried in digital marketing details, you might be interested in learning more about the type of work we’re doing for Microsoft.  We helped them implement a complex digital strategy that drove big results.

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