Microsoft Store PPC Campaign Crushes Surface Launch

Our Client

Microsoft Store Success

Microsoft Store is a chain of retail stores and an online shopping site that Microsoft owns and operates. The chain primarily sells computers, software, and other consumer electronics like the Microsoft Surface tablet. There are eight Microsoft Store locations in Canada, and a dedicated website offers e-commerce for the Canadian provinces.

The Challenge

Surprise product launch needed to post high profits.

As the SEM agency partner for Microsoft Store, Point It is well-versed in the challenges of attracting a large, profitable online audience for computers and electronics. Microsoft Store sells both through physical stores (for those customers who really want to experience and test out their products before buying), and through its online sales portal. They approached us in 2015 with a tantalizing question: could we create an online marketing strategy to drive search engine marketing revenue for a secret product that even we wouldn’t be able to learn more about until the actual launch day?

In October 2015, Microsoft Store launched Surface Pro 4 and Surface Book on the US Microsoft Store site. Point It got to work.

Awards & Recognition

Our solution for this challenge was noteworthy.  Our client’s project was acknowledged as an industry gold standard by both the US Search Awards and by Search Engine Land’s Landy Awards.

Read the Press Release

Point It Wins US Search Awards
2016 Landy Award Winners


MS Surface Case Study- Launched in 24 hours
MS Surface Case Study- Highest RLSA Revenue Month for Microsoft Store's Surface Category (1500%)
MS Surface Case Study- 21% lift in CTR

Keyword Targeting

Structure campaigns to target those intent to purchase.

Focused Audience Targeting

Reach loyal customers, software purchasers, and subscribers audiences.

Sharp Bidding Strategies

Maximizing revenue during product launch using best practices.

Ready to get the full scoop?

Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program.  When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.

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