PPC & SEO Strategy Pays Off for Polyclinic
Established in 1917, The Polyclinic’s mission has always been to promote the health of our patients with personalized health care. The 100-year-old physician-owned organization has 12 locations in the Seattle area.
The Challenge
Creating digital strategy choices that made sense (and money)
Our client knew they had to improve click-through rates to find the audience that was most in need of their services. They needed to overhaul their geo-targeting strategy, keyword bidding and even the hours when the phone lines would be open to take calls.
With PPC, they were bidding for audience share even when the searcher was far from Seattle. They also were drawing customers at times of day when they had no staff to take calls. Their SEO strategy emphasized keywords that were too broad to infer searcher’s intent to buy.
They reached out to Point it with a specific request: help us make our PPC and SEO strategy pay off.
The RESULTS
Service-Oriented Search Terms
Identified natural-language-based search terms like ``cardiologist near me`` to capture new patient searches.
Tackling Seasonal Trends
Optimized seasonal illness landing pages for priority placement on search engines.
Cross Channel Strategy Working Together
Data gleaned from each channel informed the other to create a cohesive strategy that delivered.
Ready to get the full scoop?
Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program. When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.