Yoogi’s Closet SEO Strategy Gets Results

Yoogi's Closet Case Study

Yoogi’s Closet is a website that sells authenticated pre-owned luxury items, ranging from Louis Vuitton handbags and Christian Louboutin pumps to Alexander McQueen fashions and other brand-name jewelry and accessories. The Seattle-based online retailer provides its customers with a trusted source for buying exclusive brands as well as for selling items on a consignment basis.

While its other sales channels were performing well, Yoogi’s Closet noticed a sudden dip in its revenue from organic traffic. At the same time, it also observed that search engines were indexing a colossal number of pages on its site (to the tune of almost 5,300,000 separate “pages”). The company enlisted Point It’s experts to help figure out what was going wrong and get its metrics back on track.

The Challenge

Pinpointing the cause of drooping organic searches.

Yoogi’s Closet discovered that unfortunately there is such as thing as too many “pages.” In fact, it’s a common problem for major e-commerce websites that sell a huge variety of products in different combinations of size and color. Even steps as simple as changing the way items display on a page can influence how search engines treat that page – and whether they demote the listing.

Our experts here at Point It conducted a complete website audit for Yoogi’s Closet, and our recommendations for addressing search-engine indexing issues produced a dramatic turnaround for our client (helping Yoogi’s clean out the closet, so to speak).


34% YOY Increase
Yoogi's closet saw a 24% YoY traffic growth
Yoogi's Closet stabilizes growth

Thorough Audit

A painstakingly thorough website audit to identify search engine ranking issues.

Solved Technical Challenges

A dramatic reduction in the number of mistakenly indexed web pages, in order to improve the client’s website ranking – and its potential sales.

Stellar Performance

A spectacular reversal from flagging revenue on organic searches to the retailer’s second best-performing month via this channel, all in less than six months.

Ready to get the full scoop?

Learn more about how this client benefited from Point It’s dedication to partnership, expertise and transparency to transform their marketing program.  When you combine exceptional digital marketing strategy with forward-thinking companies, you get great results.

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