Is this your fiscal year-end? Are you dreading the annual justification fest? We feel your pain. That’s why, in our webinar, Guide to Maximizing Digital Marketing Budgets with Will Goldfarb, we put together a presentation that hopefully will give you a few tools to capture the most budget and make you look like a marketing super hero.
The emergence of customer-centric and multi-channel approaches to connect with consumers presents a unique opportunity for marketers to “react opportunistically to emerging possibilities”, meaning digital strategy and tactical execution are no longer mutually exclusive. Long planning cycles, fraught with battles over budgets and competing priorities across departments within an organization can whittle down the window of opportunity to meet company goals.
Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO Insurance shared his ideas with the participants. This post sums up our chat in case you missed it. We have even included a handy dandy Storify so you can read all the content if you wish.
The latest installment in this series was inspired by something a client recently said to me as I was showing off a nice, focused-on-what’s-important, automated report I’d built for them. They said…
“You can’t give us too much data.”
Are you on the natural language train? It’s clear that natural language is driving changes for advertisers. And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing. As soon as we have a link to the recording, we’ll include that too!
October 28th, 2015 was a transformational moment for Point It. In all my years of business this was a defining event – one that changed the company and brought everyone together to focus on very specific goals. This would require total involvement throughout the organization.
Our first monthly #MarketingNW tweetchat in February focused on nurturing creativity in a corporate environment. This post sums up our chat in case you missed it. We have even included a handy dandy Storify so you can read all the content if you wish.
In 2016, we helped two of our clients step out of the “marketing comfort zone” with awesome results. The year began with a move to a “digital first” mindset by our client PEMCO, a North-West insurance company. Their radio ads are iconic, and for years they had relied on traditional offline marketing. The PEMCO marketing team realized that their target audiences were changing, and to succeed, they were going to have to meet them where they hung out – in the digital world.
Search Query reports. A tedious and monotonous task that many searchers sometimes overlook. Nevertheless, SQRs can be just as important as any other optimization made, arguably one of the most crucial. Next time you feel yourself resenting those SQRs, remember these top 3 reasons why they can single-handedly save you hundreds in your accounts: