Digital Marketing Strategy

Point Taken – Weekly Industry Updates

Happy Friday! As another week draws to a close, we have another industry round-up for you. Under the spotlight this week for Google is an introduction to Google’s new RLSA feature “Similar Audiences” and some interesting Q1 data insights for the Google Display Network .
Also featured this week: a look into the prospective future of SEO and how to utilize psychology to your advantage when writing your PPC copy.

Adaptable Marketing in a Multichannel Environment

An Adaptive Approach to Multi-Channel Digital Strategies and Tactics

The emergence of customer-centric and multi-channel approaches to connect with consumers presents a unique opportunity for marketers to “react opportunistically to emerging possibilities”, meaning digital strategy and tactical execution are no longer mutually exclusive. Long planning cycles, fraught with battles over budgets and competing priorities across departments within an organization can whittle down the window of opportunity to meet company goals.

Rod Brooks Tweetchat

#MarketingNW Tweetchat with Rod Brooks

Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO Insurance shared his ideas with the participants. This post sums up our chat in case you missed it. We have even included a handy dandy Storify so you can read all the content if you wish.

SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!