Digital Marketing Strategy

Devhub: Integrate with Key Business Systems

Partner Perspectives: Evaluating Digital Experiences at Scale

If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand.

Defending Your Digital Marketing Budget

Defending Your Budget: Bigger Budgets Means More Conversions

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the fourth in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Efficiencies Through Holistic Marketing Strategies

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the first in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Google laptop

AdWords Campaign Settings: Best Practices

Let’s get back to the basics for a moment and take some time to review Google campaign settings.  These settings are simple switches that can have a massive impact on your account.  We recommend campaign settings be audited every 3 months, at a minimum.  For the sake of the article, we’ll be focusing on search network only campaigns with all features.

funnel4

Funnel.IO – Product Review

Funnel.IO – Product Review

Rating: 4.5/5

Funnel.IO is a great tool for the savvy Internet marketer – the value you receive for a comparatively low price (starting @$150/monthly) is largely unparalleled for automation providers. Funnel provides clear, internal or client facing reporting (and dashboards) that are easy to build and share. Cross-channel collaboration is facilitated by a straight forward API that connects you to everything digital across SEM, Display, and Social. Funnel provides a simple solution to efficient reporting and data analysis for clients – below is a brief breakdown of some very useful features.

Holiday Strategy Gifts

Ecommerce vs. brick and mortar holiday online marketing strategies

The Point It offices are starting to heat up (cool down?) with our retailer holiday strategy preparations.  My team of in-house marketers have been trying to keep up with all of the smart strategies being flung over the ping pong table.  So far, we’ve put together an article on 2016 Holiday Best Practices, launched a digital marketing strategy wizard that spit out customized strategies for various retail verticals and written about SEO for the holiday season.  And today, I had the pleasure of being the hostess for a virtual workshop with Katy Tonkin, our VP of Digital Strategy and Sean Van Guilder, our Director of SEO.  It was one of those action packed sessions that barely left time for questions!  I love sitting on the sideline watching two of our experts collaborate.