Digital Marketing Strategy

How To Surprise Your Valentine with this Sweet Move on Google Home or Alexa and Spotify

I’m taking a break from our usual marketing blog post, cos this is cool (at least, I think so!)

I wanted to do something creative for Valentine’s Day this year, something different than the usual flowers. My wife, Patti, loves surprises, and earlier this week I came up with a beauty. All you need is Google Home or Alexa and a Spotify account that you share with your loved one.

Here’s what I did.

How Shark Tank is Helping Grow Our Agency

In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark Tank program to meet this goal. The objective was for our staff to generate ideas to improve and grow our agency with the direction that nothing was off the table.

Don’t Let Year-End Marketing Budget Negotiations Get You Down

Is this your fiscal year-end? Are you dreading the annual justification fest?  We feel your pain.  That’s why, in our webinar, Guide to Maximizing Digital Marketing Budgets with Will Goldfarb, we put together a presentation that hopefully will give you a few tools to capture the most budget and make you look like a marketing super hero.

An Adaptive Approach to Multi-Channel Digital Strategies and Tactics

The emergence of customer-centric and multi-channel approaches to connect with consumers presents a unique opportunity for marketers to “react opportunistically to emerging possibilities”, meaning digital strategy and tactical execution are no longer mutually exclusive. Long planning cycles, fraught with battles over budgets and competing priorities across departments within an organization can whittle down the window of opportunity to meet company goals.

#MarketingNW Tweetchat with Rod Brooks

Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO Insurance shared his ideas with the participants. This post sums up our chat in case you missed it. We have even included a handy dandy Storify so you can read all the content if you wish.

SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!

Transforming a Business One Goal at a Time

October 28^th, 2015 was a transformational moment for Point It. In all my years of business this was a defining event – one that changed the company and brought everyone together to focus on very specific goals. This would require total involvement throughout the organization.