Display Advertising

Event Recap: Connected TV (CTV) Luncheon

Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as  Programmatic TV.

Last week, we hosted a lunch and learn with three powerhouses from across the programmatic advertising industry—Blake Simon, Senior Director of Business Development at The Trade Desk, Joe Hotagua, Digital Media Strategist (Advanced TV) at Hulu and Priya Kapoor, Point It’s Senior Programmatic Campaign Manager. Over the course of the session, they helped us dig deeper into connected television as an additional media option for advertisers.

Programmatic Advertising Questions Webinar Recap

Interested in programmatic advertising? You might have a lot of questions, or just don’t know where to start. Our programmatic display team presented a webinar answering frequently asked questions last week. This virtual event served as a link between those who know, and those who want to know. In this recap, I’ve put together a handy overview of what was covered. Ready to watch the webinar?  Go get “Programmatic Ad Office Hours” in our resource library!

Holistic Holiday Programmatic Planning

Heavy holiday sales volumes are often the key driver for success in organizations with strict attribution models and ROAS goals. So, how do you deliver programmatic success when it really counts? One particularly challenging case this holiday is the perfect example to share the four steps our team takes to build a profitable and efficient programmatic strategy. One of our e-commerce brand campaigns was reviewed under a 30% view-through attribution model, but still delivered over $16.5M in revenue. The campaign was distributed across 3 different platforms, 5 different markets, and included prospecting sales. How did we set it up:

GDN: A Drop in the Programmatic Bucket

What is the difference between Google Display Network and Programmatic Advertising?

As advertisers, our main goal is to maximize the effectiveness and value of our advertising budget. It was our goal yesterday, it is our goal today, and it will be our goal tomorrow. But how do we successfully accomplish this feat when it comes to online display advertising, where even a million dollar spend can be a drop in the bucket if not spent correctly?

Defending Your Budget: Programmatic Advertising = Dollars in Your Pocket

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the second in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.