Event Recap: Connected TV (CTV) Luncheon
Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as Programmatic TV.
Last week, we hosted a lunch and learn with three powerhouses from across the programmatic advertising industry—Blake Simon, Senior Director of Business Development at The Trade Desk, Joe Hotagua, Digital Media Strategist (Advanced TV) at Hulu and Priya Kapoor, Point It’s Senior Programmatic Campaign Manager. Over the course of the session, they helped us dig deeper into connected television as an additional media option for advertisers.